“I also have a platform called Kid Nation. Try to do something positive, funny or that hasn’t been done before that puts people on to your music or campaign.”Īdds the hip-hop great: “Try to be as creative as possible and expand behind the limited, negative thinking.” There’s so much social media to market and organically promote yourself, so I would just give this advice: Come up with clever ways to have things go viral, as opposed to trying to spark something negative. “There’s a difference between when I did it and how people do it now. As a onetime indie artist, Luda has advice for new musicians who may be aiming to release their own tunes. “Butter.ATL” comes 21 years after the release of Luda’s debut studio album, Incognegro, which Ludacris dropped independently via his label Disturbing Tha Peace in 1999. Of course, the ad becomes quite the parody about the evolution of rap - and a snippet of Luda’s new track “Butter.ATL” can be heard in the background. Moments later, the three-time Grammy winner seemingly gets Gunna’s stamp of approval after Luda makes several attempts to rap his verse. In his new “The Return” commercial for Jif, Ludacris appears to be inspired to try the new generation’s style of “mumble rap,” after having an invigorating spoonful of Jif Peanut Butter. I love the fact of taking something when people are trying to stereotype you to do one thing.” “When you spark creativity, it should birth things in forms that have never been done before. “That’s even part of this campaign with Jif and creating different flows,” he said. You should be able to express yourself in whatever way you want. I think over time, we’ve seen a lot more of that. Music makes you feel good and sometimes you cross genres. His collaboration with Carrie Underwood on “Champion” in 2018, for instance, won a CMT Music Award. Speaking on the importance of breaking into the country music genre, Ludacris tells Billboard, “I think it’s great because I feel like no one particular artist or genre should be limited to feel like they have to stay in that one lane. Throughout his career, Ludacris has continued to break barriers beyond his hip-hop foundation, as both an actor and executive producer. We were laughing and joking on set every day.” He went on to “send her all her praises” and says he always wanted to collab with Latifah. Of working with Queen Latifah amid the pandemic on their upcoming Netflix movie End of the Road, Luda says, “Filming with Queen was one of the best experiences ever, and I’m not just saying that. As someone who’s been in the industry for two decades and come out with more than 10 albums, there’s always something to inspire you.” loving coming up with new things and that’s how you reinvent oneself. “A lot of people, humbly speaking, know I can rap slow, fast and do the melodic thing. The new song shows off Luda’s trademark lyricism, as well as his elastic flow. “One thing in my career that I’ve always loved to do is try and experiment with different flows,” he said. At this stage in my career, whenever I have any type of partnerships, I only like to do stuff that’s a part of my lifestyle.” The partnership also inspired his new song “Butter.ATL” as well as “such great creativity with the commercial in working with Dave Meyers, who did my ‘Stand Up’ video.” Everybody has that one thing that they eat every day and never get tired of it, and for me, that’s peanut butter. “This all came together organically because I’ve been eating Jif Peanut Butter my entire life.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |